Micromax mobile essay sample swot analysis strengths: innovative products and features- marathon battery mobile phones with a 30-day battery life, phone which is. Free essays on swot analysis of micromax mobiles for students use our papers to help you with yours 1 - 30. 1poor after sales service 4 swot analysis of micromax mobiles strengths perception of low-quality chinese brand swot threats weak brand image in urban areas. Micromax market analysis swot 19 iv marketing goals and objectives 21 v marketing strategy 22 vi the report to provide the overview of micromax mobile.
Micromax is the largest indian domestic mobile handsets company in terms of units shipped during the quarter ended march 31, 2010 and the third largest mobile handset seller in india as at march 31, 2010. Micromax informatics is a leading indian mobile device manufacturer with monthly sales of over one million units micromax has a range of devices from low-cost to midrange, including smartphones, with sales operations expanding across several emerging markets. Micromax is a consumer electronics firm and are mainly known for their dominance in the indian mobile manufacturing market in recent years, they have emerged as one of the top companies in india surpassing the likes of nokia, samsung and other local brands within just 8 years since their debut in the mobile handset market.
One of india's largest mobile and consumer electronics brand micromax come up with a global campaign with the update in their identity all brand analysis swot. Samsung and apple remain the two largest smartphone sellers samsung accounted for 37% of smartphones sold from march through may samsung is leading followed by micromax and xiaomi, kantar. Micromax is focusing on smart phones and tablets as smart phone is going to be the future of mobile market, micromax has started focusing on smart phones it has decided to launch more smart phones in the market.
More essay examples on marketing rubric we have analyzed the various micro and macro environmental factors that affect the micromax mobile business and made a swot framework. Figure mobile hotspot router production (k units) and united states market share of micromax 2010-2015 table micromax mobile hotspot router swot analysis table netgear company profile (contact information plant location capacity revenue etc. London, jan 31, 2017 /prnewswire/ -- worldwide, the growth of mobile phones has seen tremendous rise in past few years the year 2016, however, has witnessed a slight decline in the growth of.
Free essay: marketing management project report indian institute of management, kashipur a study on marketing strategy of micromax and future challenges. 20 smartphones that got price cuts of up to rs 12,000 recently 30 questions you may face in a tcs interview 'india's 25 best technology companies to work for in 2018. View homework help - introducing micromax in canada from gmba 5401-2 at humber college business plan to introduce micromax mobile into the canadian market index 1 2.
58 micromax informatics reviews in india a free inside look at company reviews and salaries posted anonymously by employees with swot and plan our short and. The history of micromax (2011-12 revenue: rs 1,978 crore or rs 1978 billion), which ventured into the mobile phone market in 2008, is one of the most fascinating success stories in the indian. Berlucchi market analysis essay study the marketing strategy of micromax mobiles over the last two years summary 3 swot analysis 4 cash assessment 5. This article is about the top 10 mobiles under 15000here is the best smartphone list under 15000ranking based on the people review 2016 saranya swot sharing.
A presentation on micromax mobile o introduction o business life cycle o products and plc o structure o vision o swot o porter's diamond model o ge matrix o. Swot analysis strategic management assignment on micromax the company is 10th largest mobile handset manufacturer in the world & second largest smartphones. Micromax is currently the 2nd largest smartphone company in india and the 10th largest mobile phone player in the world since its inception, micromax has led the pioneering of mobile technology in india by offering affordable innovations through their products and thus enabling large scale adoption of advanced mobile technologies.